If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

In the world of writing and editing, “style” can refer to two different things. The first tends to elicit more interest: style as authorial, literary style, encompassing voice and tone, how you choose ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Today's customers expect more from the businesses they choose. A strong product or streamlined service is essential, but today's customers also need to understand the broader purpose of a brand to ...

An update to the magazine’s style guide did away with anachronisms like “Web site” and “in-box.” But it was limited to what the staff felt were “lasting” changes. By Callie Holtermann This week, the ...