The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for ...

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This new specification introduces a ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

The IAB Tech Lab formally released its first data clean room guidance for advertisers and publishers on Wednesday. With it, the Tech Lab also shared the first version of the Open Private Join and ...

NEW YORK, Oct. 23, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, today announced two major advancements in its ...

NEW YORK, May 20, 2025 /PRNewswire/ -- As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, IAB Tech Lab Summit 2025 will take ...

"Agentic RTB Framework v1.0 represents a fundamental step toward modernizing how systems interact in real time," said Anthony Katsur, CEO, IAB Tech Lab. "By allowing agents and other real-time ...

IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal. The companies formed a working group to create standards and best practices ...

New Board Members EMX Digital, GroundTruth, Sharethrough, and T-Mobile Join Top Executives from Amazon, Meta, Oracle, GroupM, NBCUniversal, and Microsoft "Neal has been a member of the Board from the ...

NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory announced that Dennis Buchheim has been named Senior Vice President and General Manager of the global digital media industry standards body. He ...

The IAB Tech Lab’s Privacy Sandbox Task Force issued its final report of the Fit Gap Analysis, and its conclusions were no more reassuring for the digital media ...