For starters, a press release is an official document that announces something newsworthy: a new hire, a product launch, an ...

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — ...

That’s where a press release comes in handy. But just sending it out isn’t enough anymore, especially with how much time people spend online. You’ve got to think about how to get your news seen on ...

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Traditional press release distribution has been under fire for being impersonal and ignored ...

Working in B2B marketing, you've probably noticed how search has changed. You may have seen it reflected in decreasing organic traffic to your website. These days, your customers aren't always ...