As Google asks employees to get its Bard chatbot ready for the real world, some employees are playing with a newer, chattier version.

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Hugh Langley Every time Hugh publishes a story, you’ll get an alert straight to your inbox!

Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Why we ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets. Google released a new help page detailing Asset testing for ...