We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the custom-crafted top-water Mojo Macky! ▶ If you're interested, the Mojo Macky ...

Discover why soft plastic stick baits like the Senko are the ultimate bass lures. Learn rigging tips, brand comparisons, and how to use them year-round for consistent catches.

Like poppers, countless lure brands produce diving plugs for the salt that reach depths of 3 to 5 feet. One of my favorites and a relative newcomer to the market is the Daiwa Salt Pro Minnow. But ...

The 5 best lures for catching northern pike—spoons, spinners, crankbaits, jerkbaits, and live suckers continue to dominate for aggressive pike.

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file.

Mr. Sebile, the namesake of the Sebile® brand, started his lure business in 2006. ... Sebile International SA is a global provider of soft and hard-bodied fishing lures.

Some things haven’t changed much since Chuck Tawney first picked up a fishing rod as a child in Harford County, Md. Tawney, the president of local bass fishing club Team Outcast, says that bass ...

Its signature “Senko” bait has earned the title of “Greatest Soft Plastic Lure of All Time” (Meateater) and recently appeared on the list of the “25 Most Influential Bass Fishing Lures ...

McKee says Corpus Christi really played a big role in promoting the use of artificial lures for saltwater fishing. In fact, there were as many as seven different lure companies here in the late ...