A customer-oriented organization places customer satisfaction at the core of each of its business decisions. Customer orientation is defined as an approach to sales and customer-relations in which ...

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Discover how market orientation focuses on consumer needs, driving product innovation with strategies from leading companies ...

Having a great, customer service-oriented company culture isn’t the sole province of luxury brands and high-end service providers. To the contrary, great customer service can happen at any style of ...

Customer-oriented marketing means more than just getting customers to buy your stuff. Some companies generate sales by going cheap – buy one get one free! – or by pressuring customers. The ...

Researchers from St. Edward’s University, University of Mississippi, and University of Texas at Austin published a new Journal of Marketing study that examines the relationship between female ...

I’ve been digging into customer service books over the past couple years, and it never ceases to amaze me how many companies just don’t get customer service right. And just how easy it is to get right ...

Becoming a customer-focused organization is a gradual and arduous process, but one that may be well worth the effort in terms of driving growth through capturing repeat business and attracting new ...