MacRumors last month revealed an upcoming Support Assistant feature in the Apple Support app, and now there is further ...

Apple has begun rolling out an AI-powered chatbot called Support Assistant within the Apple Support app to select users. This new feature aims to offer instant help for common device and service ...

After implementing an AI chatbot in the Apple Support app to help customers a few weeks ago, the company is taking their AI chatbot push a step further. With Asa, Apple retail employees will now be ...

With a rising number of people browsing and shopping online, iPhone maker Apple on Wednesday announced a service that would enable customers in India to connect on a video call with an Apple ...

Apple plans to expand the Shop with a Specialist feature to its other flagship products beyond the iPhone.

You don’t need to be a clumsy or forgetful person to insure your devices—accidents happen. Paying $10 a month to cover your ...

Apple ® today announced the expansion of Apple Retail into the Kingdom of Saudi Arabia with the launch of the Apple Store ® online and Apple Store app, introducing support directly from Apple in ...

Apple is opening its first retail store in Bengaluru, Apple Hebbal. It is compnay'sn third official outlet in India. The new store promises premium shopping, expert support, Today at Apple sessions, ...