That Coinbase ad involving a bouncing QR code? A week after its much-discussed Super Bowl appearance, it’s still generating talk (not all of it good). Most recently, Inc. noted that QR codes are ...

(NEXSTAR) – Sure, the Super Bowl is the stage for the two best teams in the NFL to go head to head. But it’s also a huge stage for advertisers. One of the most intriguing Super Bowl of 2022 ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl debut with a QR code ad so popular that it crashed the app and forced the company to throttle traffic to its site. The ...

Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time.

Advertising for cryptocurrency services got a lot of attention during Sunday’s Super Bowl, but an ad for Coinbase Inc. managed to crash their website and raise security concerns. Companies advertising ...

QR codes have gone through the hype cycle of inflated expectations followed by sinking disillusionment that occasionally comes with innovation. The black-and-white labels once were touted for their ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

The cryptocurrency company's Super Bowl ad featured a QR code that bounced around the screen in a style reminiscent of old computer screen savers Abigail Adams is a Human Interest Writer and Reporter ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (NEXSTAR) – Sure, the Super Bowl is the ...