This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

Learn how the Google Ads Keyword Forecast Tool can help identify future trends and how you can integrate it into a holistic marketing strategy. The Google Ads Keyword Planner is a useful tool; there’s ...

Mac OS X only: Freeware Safari plug-in Keywurl brings the time-saving convenience of keyword searches to Safari, allowing users to type something like imdb Semi-Pro into the address bar to search IMDB ...

Did you know you can set keywords for a YouTube channel, not just individual YouTube videos? The best way to find keywords for your channel is by searching for similar channels and seeing what ...

When Gina posted her favorite 15 Firefox Quick Searches, she used a Firefox feature which associates keywords with frequent web searches. But you can use bookmark keywords not only for web searches, ...

Google has added several features to Keyword Planner. The next time you log into Keyword Planner in Google Ads, you’ll see an announcement of several new features. Some of these updates are older ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

For every job application you send, there’s a resume that needs to be polished. Whether you’re crafting your first resume ever, revising one that’s out of date or updating one with your new ...