Last year, Apple’s WWDC keynote highlighted the company’s ambitious strides in AI. This year, the company toned down its emphasis on Apple Intelligence and concentrated on updates to its operating systems, services, and software, introducing a new aesthetic it calls “ Liquid Glass ” along with a new naming convention.

Yep, Google and Microsoft are ahead now, but taking the time to deliver a thoughtful, truly useful AI approach is very Apple, and it's ultimately the right move.

At Apple’s big developer event, developers were served a feast of AI-related updates, including APIs that will let them use Apple Intelligence in their apps and ChatGPT-augmentation from within Xcode.