NEW YORK—As part of an ongoing effort to improve cross-platform measurement, OpenAP has announced that the U.S. Joint Industry Committee (JIC) has granted conditional certification to Comscore, iSpot ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...
A group backed by many of the entertainment sector’s biggest traditional TV companies said it would back audience-measurement tools from Comscore and VideoAmp for use in national ad deals, the latest ...
The U.S. Joint Industry Committee (JIC) today (Sept. 20) announced that Comscore, iSpot and VideoAmp have been granted conditional certification as part of its ongoing currency certification efforts, ...
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