Comscore announced that it will begin incorporating first-party data into its cookie-free audience targeting solution, Predictive Audiences. The capability was developed in conjunction with Experian, ...
Comscore’s State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...
Digital measurement firm comScore has publicly released its white paper addressing how cookie deletion affects server-based audience measurement. The study estimates that without appropriate ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results