You’d be forgiven for asking the question, “Wait, Comscore has tools for targeting?” It does. Although far more well well-known for its media measurement capabilities, Comscore has had its own suite ...

Comscore (NASDAQ:SCOR) has signed a new partnership agreement with Viant Technology (NASDAQ:DSP) to enable Viant's advertisers to leverage Comscore's cookie-free targeting solutions, including brand ...

While advertising industry trade groups objected to Google’s setting a two-year deadline for phasing out third-party cookies, citing an absence of consensus on timing and alternatives, the technology ...

According to Comscore data, 45% of adults surveyed between the ages 25 and 34 listen to podcasts weekly**, highlighting the medium’s deep engagement with a key demographic and the opportunity for ...

Comscore has announced plans to expand its Predictive Audiences targeting service into Europe. The GDPR-friendly system enables advertisers to reach audiences based on granular connected TV viewership ...

Comscore announced that it will launch a cookie-free audience targeting solution sometime during the first quarter. Called Predictive Audiences, the solution uses “privacy-friendly” contextual signals ...

Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry's first European CTV viewership audiences Comscore has created cookie-free CTV viewership ...

RESTON, Va., Feb. 25, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR) is excited to announce the expansion of its Predictive Audiences capabilities across even more European markets, in addition to the ...

Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota RESTON, Va., Feb. 25, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR) is excited to ...

RESTON, Va., Feb. 4, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences – the industry's first cookie-free, GDPR-friendly targeting capability ...