The BIG3 announced a partnership with an iconic sports apparel brand, Starter. The Ice Cube-helmed 3-on-3 basketball league ...

The BIG3 continues to make moves ahead of its eighth season. Less than a week after announcing a new media deal that will see ...

The BIG3 basketball league, founded by Ice Cube, kicks off its 2025 season on July 20 at Little Caesars Arena in Detroit. The ...

Big3 league co-founder Ice Cube says he'll be coming to Detroit this July for the premiere game of the three-on-three basketball league at Little Caesars Arena. He talks all about the teams and what ...

“We are so pleased to welcome VICE Sports to the BIG3 media lineup,” said BIG3 President Jeff Kwatinetz. “We know that our content is completely unique in the summer sports marketplace and ...

The Big 3, a three-on-three basketball league co-founded by rapper Ice Cube, will play games at Heritage Bank Center in ...

And Vice Sports announced another live games deal Tuesday, adding 14 games from the BIG3 three-on-three men’s basketball league founded by Ice Cube and Jeff Kwatinetz. The move here comes ...

Ex-Laker Dwight Howard signs with the L.A. Riot, part of Ice Cube’s BIG3 three-on-three league. Howard will be inducted into ...

Dwight Howard, eight-time NBA All-Star and Naismith Basketball Hall of Fame inductee, will be joining the BIG3 for his final season of professional basketball. Howard will play for the Los Angeles ...

Four-time NBA All-Star Kemba Walker is coming out of retirement to join the BIG3 for the 2025 season, the league announced Thursday. The eighth season of the 3-on-3 league will tip off in Chicago ...

LOS ANGELES, April 29, 2025 /PRNewswire/ -- Today, the BIG3 announced that VICE Sports, the recently launched sports vertical from VICE Media, has joined the league as a new media partner and will ...