It also plugs the retailers into Amazon’s existing advertising customers, as brands already using Amazon’s ad system can choose to place their ads on third-party sites. The se

It’s not a secret that Amazon executive chairman Jeff Bezos has aspirations for the news as business: Bezos bought The Washington Post (for a big to us, miniscule to him, chunk of change) back in 2013,

Amazon Retail Ad Service, which the retail and ad tech giant announced on Thursday, basically gives third-party e-commerce sites a way to mimic Amazon’s ad experience by showing product ads from brands that sell through their stores and apps.

The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech.

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.