“Search engine optimization as we knew it is over,” says one AI guru. But what’s not over, she says, is how you get found online. These words were uttered by Susan Frew, an entrepreneur, corporate ...

As generative AI tools become more deeply integrated into how people search and discover information, the content marketing landscape is undergoing a seismic shift. Traditional SEO practices, though ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. For many years, small businesses have used a well-worn ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

Marketing professionals question whether "Generative Engine Optimization" accurately describes work focused on shaping ...