Projection mapping can be an impressive, high-impact advertising technique. By turning common objects like buildings and stages into interactive displays, consumers can be immersed in an ad, which ...

Picture a two-story, 100,000-square-foot Neiman Marcus luxury department store. Now, envision that same location transformed into a pickleball venue. As the pickleball craze continues to sweep the ...

It’s the work of San Francisco studio Bot & Dolly, which believes its new technology can “tear down the fourth wall” in the theater. “Through large-scale robotics, projection mapping and software ...

Projection mapping has entered a renaissance over the last several years. Always known as a dazzling grand spectacle, projection mapping is now recognized by industry leaders like Christie as a ...

Projection mapping shows have become increasingly popular over the past few years, so we decided to dive in and help you understand a little bit about how they’re put together. All projection mapping ...