Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. This voice experience is generated by AI. Learn more. This voice ...

Although consumers are drinking less, the industry is seeing a rise in "daycap" drinking, as younger consumers shift away ...

A pop star, a vodka brand and a bottle of hot sauce walk into a bar… Such was the case this week, when Madonna doubled down ...

The iconic Swedish vodka brand teams up with Louisiana hot sauce Tabasco to create a fiery new bottle built for bloody Marys and bold cocktails. Absolut Tabasco, launching today, is made by infusing ...

The good news is that this vodka actually tastes like Tabasco, which, after all, is the whole point. According to the Pernod Ricard-owned brand, Absolut Tabasco is not made by dumping a bunch of hot ...

Two global titans of flavour join forces to launch a unique spicy vodka as consumer demand for hotter flavours accelerates ...

Adventurousness is nothing new for the Absolut Vodka brand. In 2020, for example, Absolut joined a list of booze companies that made hand sanitizer. Its lineup of flavored vodkas, meanwhile, ranges ...

Coca-Cola and Pernod Ricard are teaming up to launch a new ready-to-drink premixed cocktail beginning in select European countries next year. The drink contains a mix of Absolut Vodka and Sprite, two ...

French spirits group Pernod Ricard said it is suspending exports entirely of its premium Absolut vodka to Russia, having previously reduced sales following Moscow’s invasion of Ukraine. Last week, ...

Kraft Heinz partnered with Pernod Ricard brand Absolut Vodka to launch a limited-edition tomato vodka pasta sauce this week in the U.K., according to information shared with Marketing Dive. An ...

TORONTO, April 9, 2026 /CNW/ - ABSOLUT® Vodka and TABASCO® are firing up the spirits scene in Canada with the launch of a new spicy vodka, ABSOLUT® TABASCO™. Following a successful launch in the US, ...