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What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.

Pringles has just announced that new technology will be added to cans to make them more accessible to blind and partially sighted people. Other brands are being encouraged to follow suit. The new ...

Packaging isn’t just a container, it’s a decision that affects cost, brand, sustainability and compliance, so it should be ...

Personalised and limited-edition packaging is becoming a core strategy, driven by digital printing, evolving consumer demand, and the need for faster, more flexible supply chains.