You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

For decades, people have wondered about the true color of acting legend Elizabeth Taylor's eyes: Were they blue velvet, dark denim, deep purple or vivid violet? Such is the legend surrounding the ...

NEW YORK – "I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it,” Shug tells Celie in Alice Walker's “The Color Purple.” Consider it a many-layered ...

Pantone has selected “Ultra Violet” as its Color of the Year 2018. Pantone describes the blue-based purple color as communicating originality, ingenuity, and visionary thinking. Historically, the ...

New York University’s hospital is seeing red over its signature purple hue. Northwell Health hospitals allegedly ripped off NYU Langone’s color scheme in ads — and even made one of its buildings ...

For decades, people have wondered about the true color of acting legend Elizabeth Taylor's eyes: Were they blue velvet, dark denim, deep purple or vivid violet? Such is the legend surrounding the ...

NEW YORK (AP) — “I think it pisses God off if you walk by the color purple in a field somewhere and don’t notice it,” Shug tells Celie in Alice Walker’s “The Color Purple.” Consider it a many-layered ...