Selective perception describes the phenomenon of only seeing what we want to see. This bias is most glaring when a large group of people see the same events – like a television show. Have you ever ...

All of marketing is a battle of perception, not products. More specifically, marketing is about positioning your product or service in a positive light in the minds of the customers you want to reach.

With so much of the world glued to World Cup soccer action for the next few weeks, often conversations turn to “the game." Although we are all watching the same games, people’s perceptions, ...

The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal ...