Founder-led marketing leverages personal branding to create a strong brand identity and build direct relationships with customers. This strategy emphasizes authenticity and personal engagement.

Marketing hinges on specificity. If all products and services could be marketed the same way, that would defeat the purpose, wouldn’t it? You wouldn’t try to sell a vintage Chevy Blazer by showing a ...

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Opinions expressed by Digital Journal contributors are their own. In today’s highly digital and interconnected world, mastering the art of digital marketing is crucial for businesses to thrive and ...

Results Driven Marketing® (RDM), a Charleston-based agency, has announced its continued commitment to supporting service-based startups in the region through the development of tailored marketing ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Being a financial advisor certainly has its challenges due to the unique nature of the industry. One aspect of this is the difficulty of differentiating your offerings and services from your ...