Selling and marketing are often considered distinct functions within the promotional element of the marketing mix. However, when looking at marketing and communications as a big umbrella that ...

Technology plays a major role today in supporting all aspects of the selling function. Benefits include improved relationships with customers and improved processes of finding qualified prospects and ...

Marketing success can often be difficult and hard to understand. Successful business marketing can often be elusive, but every leader knows that good marketing is essential for continual business ...