That’s layout confusion in action: when a store’s physical design disrupts, rather than supports, a shopper’s path to ...

Visual merchandising is a key promotional technique that includes retail store layouts and attractive product displays that enhance product benefits to appeal to target customers. Advertising is used ...

Did you know that 84% of shoppers make impulse purchases? A key factor in these last-minute sales is retail store design. By placing add-on items close to the checkout, for example, retail businesses ...

Retail is a huge global industry, yet much of its decision-making still happens in the dark. Product assortments, merchandising strategies, and store designs are often locked in months before they are ...