It’s not “Take Your Dog to Work Day,” but Assoc. Prof. of Marketing, Entrepreneurship and Innovation Mark Yi-Cheon Yim has an adorable pup on his desk at the Pulichino Tong Business Center. As Yim ...
UMass Lowell Associate Professor of Marketing, Entrepreneurship and Innovation Mark Yi-Cheon Yim is researching whether AI-powered pets can entice people to buy things. It’s not “Take Your Dog to Work ...