After releasing a video taking on whiney, complaining students, The Silent Partner Marketing, a boutique firm focused on helping businesses grow, was flooded with resumes --but before potential ...

Opinions expressed by Entrepreneur contributors are their own. After receiving hundreds of applications, Kyle Reyes, CEO of The Silent Partner Marketing, in Manchester, Conn., designed the snowflake ...

Company introduces ‘snowflake test’ to weed out overly sensitive candidates Company introduces ‘snowflake test’ to weed out overly sensitive candidates Share on X (Opens in new window) X Share on ...

After receiving hundreds of applications, Kyle Reeves, CEO of The Silent Partner Marketing, in Manchester, Conn., designed the snowflake test to weed out candidates he deemed “whiny, needy, entitled ...

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