No matter what industry I worked in as a CMO, I always preached simplicity—to my team, to my agencies, to anyone who would sit still and listen. I always believed that simplicity was the root of all ...

"We have enjoyed a long and successful relationship with Gaines, Paul and JP, and are thrilled to officially welcome them as Simplicity Partners," said Bruce Donaldson, Partner and CEO of Simplicity. ...

On Sept. 14, the financial product distribution firm announced it closed a deal with Pennsylvania-based brokerage agency Coastal Insurance Consulting. The following day, Simplicity said it entered ...

Lee Equity Partners has agreed to acquire Summit, New Jersey-based Simplicity Group, a financial products distribution business, from Aquiline Capital Partners. No financial terms were disclosed. The ...

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Google, Amazon, and Apple are among the strongest brands of the last decade. They have created billions in brand value and have industry-leading business performance. What else do they have in common?