Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

Three of our fave trendsetters have given sea-foam green eyeshadow the cool girl stamp of approval. Rihanna, Sofia Richie, and Yara Shahidi all recently dressed up their eyelids in cool blue-mint ...

2016-era glam is back on IG and we’re here for it.

“Think of your favorite color, now think of the next color that pops into your head,” Luna says. “That’s your shadow work color.” Shadow work is a ritual meant to heal your “shadow self.” Your “shadow ...

Those baby blues shine bright all on their own, so eye shadow wise you don't need to add much color into the mix. Keep it simple with bronze, copper and terracotta shades—basically anything beige. If ...

There's a lot of gray area when it comes to how you're "supposed" to do your makeup. Sure, there's plenty of lore around face ...

Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...

I’d argue that summer is the best season of the year. Warm weather, trips to the beach, and time off from work to prioritize your mental health. It’s also the perfect time to refresh your makeup ...