If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB). Perhaps you’re unsure of how to get started or how to value different ...

Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Do you run a ...

Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions. The next key is to assign the right values ...

Conversion values are adjusted by the specific rules (for example, increase value for users in New York by 20%) and reported in the conversion value column of your account, Google explained. You can ...

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp. About 61% of marketers consider generating traffic and leads ...

Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a ...

Are you controlling your paid search campaigns, or are they controlling you? If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility. True mastery isn’t ...