Sentiment analysis produces estimates of the attitude or tone present in a natural language excerpt. Often these estimates will fall along a single dimension, a continuum from purely negative to ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.

Opinions expressed by Entrepreneur contributors are their own. Having in place a customer feedback program can be of immense benefit for any brand. However, you must gear up for the challenges of ...

Expectations are high when it comes to customer service and experience. That’s why brands are turning to automated sentiment analysis for help. Automated sentiment analysis can provide actionable ...