Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

Market segmentation theory shows bond interest rates are set independently per maturity segment. The yield curve plots differences in yields across various bond maturities to assess economic ...

Sales segmentation is the process of establishing separate marketing strategies to appeal to consumers with different needs, interests, budgets or other attributes. It involves identifying segments of ...

Being all things to all people isn't always the best business strategy. Sometimes, channeling slight variations of different products and services to different groups of your customer base helps to ...