As you are aware, SEO is fluid and always evolving. This evolution is due to the introduction of newer methods of optimization. Schema markup is one of the latest forms of optimization. When utilized ...

Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most ...

Every website has multiple opportunities to make the information and content they offer easier for users to read and search engines to index. One of the most effective methods is effectively using ...

To learn more about our editorial approach, explore The Direct Message methodology. Over coffee with a growth lead at a Bay Area SaaS firm this spring, I asked how their newly launched knowledge hub ...

To begin to understand the value of schema markup in SEO, imagine all the world’s information loosely sorted and heaped onto a desktop. Although Google has become the internet’s most efficient ...

Put your business on the SERP map with these five key schema markup values for local SEO. Includes code to use and screenshots of schema in action. Read Google’s guidelines before you tinker with ...

According to their site, Schema.org “is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages ...