Forbes contributors publish independent expert analyses and insights. I am the Kester and Brynes Professor at Columbia Business School and a Chazen Senior Scholar at the Jerome A. Chazen Institute for ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

During the 1990s, a new trend swept the business world: Large companies began publicly articulating their moral convictions in what became known as core value statements. Shawn Pope is an associate ...

Do you want to know the weirdest thing employers want from veteran job seekers? A value proposition. They ask job seekers about it as if preparing a value proposition was like running around in clean ...