Hosted on MSN

Online reviews influence what we buy, but should they have that much power over our choices?

Imagine you're looking to buy a new grill. You want to make sure you purchase a well-built, easy-to-use grill for you and your family. How can you determine which one is best to purchase? Subscribe to ...
WGAL

Survey finds most consumers look at online reviews before making purchase

HOW MUCH THOSE REVIEWS IMPACT YOUR PURCHASE. FOLKS. STATISTICS AND RESEARCH SHOWS THAT 80% OF AMERICANS SHOP ONLINE, AND A SURVEY FROM CARD RATES.COM OF JUST OVER 1000 SHOPPERS SHOWS THAT NEARLY ...
news.iastate.edu

Mobile apps and online reviews influence consumer behavior

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...
Retail TouchPoints

How Ratings And Reviews Influence The Mobile Impulse Buy

There’s no denying that mobile devices have transformed the way we shop. With mobile wallets, one-click payments and data-driven product suggestions, mobile shoppers are able to browse and make ...
Forbes

Review Gating And The FTC: What Healthcare Organizations Need To Know

A healthcare organization’s reputation stems directly from how patients experience care, and increasingly, that story plays out in online reviews. That’s why the practice of review gating, soliciting ...