How can I prompt clients to refer me to others? How can I prevent lost returns or market volatility from affecting my client relationships? How can I convince my client to follow my advice? Although ...

Companies around the world spend billions of dollars on public relations (PR) each year, and for good reason. Brand awareness, audience engagement and reputation can make or break a company. Consider ...

In the field of public relations, it's essential to develop close relationships with your clients that allow for frank conversations about what works and what doesn't. When you are polling your ...

In an era dominated by automated campaigns, instant messaging, and short sales cycles, many organizations prioritize speed ...

As the financial advising industry continues to experience great change, from new regulation like the Department of Labor fiduciary rule to the development of new turnkey technologies, it’s not ...

In the legal profession where competition is fierce and clients have numerous options for outside counsel, establishing and maintaining a long-lasting relationship with clients is paramount. This not ...

Early in my career I received a phone call while I was on the other line. I jumped to the incoming call, quickly telling the client I’d call him back – only I never did. I’d become distracted with ...

Early in my CPA career, I fell into the trap many of us know too well: measuring success by email response times and completed checklists. It wasn't until a health crisis after my pregnancy that I ...

Communication is a cornerstone of your CPA firm. If your clients aren’t already trying to communicate with you via text, they want to. It was recently reported that text messaging is the most ...

After a multiyear career in recruitment advertising and communications, I've learned that understanding the needs and wants of clients is truly half the battle. As a recruitment advertising agency ...