Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

Be they small or big, simple or complex, we are constantly making decisions every waking hour of our lives. But are our decisions rational or irrational? Are they always made in our best interests? In ...

How a decision affects financial confidence, risk tolerance, long-term stability and emotional stress might not show up on a spreadsheet, but those things matter too.

Ecological rationality results from matching decision strategies to appropriate environmental structures, but how does the matching happen? We propose that people learn the statistical structure of ...