To help demonstrate RTB isn't all about direct response advertising, video ad platform TubeMogul recently ran brand surveys on five video advertising campaigns totaling 44.7 million impressions ...

In response, there’s been an onslaught of articles claiming the value of real-time bidding (RTB) and all of programmatic will decline in direct correlation with enforced privacy regulation ...

RTB House, a company providing cutting-edge, ad-buying solutions which use proprietary deep learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a ...

We have been routinely excluding and removing non-direct traffic sources from the marketplace. It’s a significant milestone now that we’ve decreased the non-direct traffic sources to zero. As a result ...

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