Havas Media has unveiled what it is calling its “Meta Quality Barometer” (MQB) to analyze and score the quality of media inventory that it purchases for clients by industry, market and media owner.
eMarketer confirms that ad fraud is a top concern for both media buyers (33%) and suppliers (44%), and both groups also show great concern for ad viewability (21% and 15%). [1] Adledge estimates that ...
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