Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...

I’ll admit, when I first heard about Google, Facebook, and Nielsen studying, decoding and monitoring language and chatter on the Web and “listening to conversations,” the consumer part of me got a ...

Enterprises across the globe and in various domains are renovating their business offerings and trying to implement all that’s required to embrace digital transformation in a bid to become leaders of ...