Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, the programmatic advertising platform company for leading publishers, today announced the launch of a new API (application program interface) that ...

Invoca, the leader in revenue execution, today announced a new no-code integration with The Trade Desk, a leading global advertising technology company. Invoca is now named as a partner on The Trade ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

PubMatic is trying to help advertisers simplify their artificial intelligence-powered programmatic campaigns through a new agentic operating system, according to a press release. Advertisers using ...

While the U.S. and Canada duke it out over tariffs between the two countries, a tech company based out of Toronto is announcing a major round of funding led by a homegrown VC. StackAdapt, a ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

BOSTON--(BUSINESS WIRE)--Joveo, a global leader in AI-powered recruitment marketing, and TalentNeuron, the leader in global labor market intelligence, announced today a strategic partnership that will ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...