Sometimes companies use custom printed boxes to share a short message about their brand story, values, or what their company ...

This article is by Simon Preece, director of effectiveness stuff at Elmwood, a brand design consultancy whose clients include Fairway Supermarkets, Kimberly-Clark and Nestle. Consumer products brand ...

In a national study in 2018, 72 percent of consumers said a product’s packaging influences whether they buy. Packaging is the first interaction between a potential buyer and the product, even before ...

Research shows bold packaging colors make products seem more potent. This can boost purchase intent but reduce how much consumers use, slowing repurchase cycles.

On Friday, Oct. 1, students in the intermediate product design studio, taught by Thea Nalls, presented final designs for their packaging redesign project. Students were tasked with redesigning a ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...