Amazon is now showing 4-6 minutes of advertisements per hour on its Prime Video streaming service-- double the ad load from when the companynintroduced ads in January 2024, according to a report from ADWEEK.

The company has bumped up the number of ads on programming to between four and six minutes per hour, according to a study by Adweek. That’s up from between two to three and a ha

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.