The approaches to personalization number almost as high as the number of businesses out there. Organizations vary wildly in the ways they optimize and personalize experiences for every customer, ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

Email marketers are focused on analytics, and for good reason. They know that driving analytics in the right direction will have a direct impact on their revenue. And research has proven that nothing ...

As organizations make greater efforts to engage with both customers and employees, many are investing in digital experience platforms (DXPs), which support the management, delivery and optimization of ...

Personalization is a popular trend that enhances the customer experience. It starts with knowing the customer — or maybe a better way to say it is remembering the customer. I stayed at a hotel last ...

Audiences today don’t just want their content to be personalized — they expect it to be. In fact, according to a report from SmarterHQ, 72 percent of all consumers will only engage with your marketing ...

Consumers are spending a larger share of their budgets online. Earlier this year, Forrester projected that online shoppers would spend $226 billion, up 11 percent from the $202 billion spent last year ...