Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple digital channels more effectively.So ...

Personalization is all about cutting down the noise and delivering exactly what your customer or client needs to hear. It’s a way to make a deeper and more meaningful connection with the people you’re ...

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Personalization helps you create a more tailored offer for an individual prospect, which can ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Ask any marketer and they will tell you that they’ve seen a significant shift in recent years. The era of broad, one-size-fits-all campaigns has quickly given way to a more nuanced, targeted and ...

Marketing has always been about delivering the right message to the right potential client at the right time. With the advent of artificial intelligence, we’re not just meeting this age-old criterion, ...

Hear me out: At minimum, the way personalization is being executed and discussed is ripe for disruption. What marketers think is improving their brand’s relevance could be having the opposite effect.