2025 will forever be remembered as the year of the Land-Dweller in the annals of watch history. And for good reason. It’s not every day that the Crown of all brands introduces its most significant new ...

Rolex is considered a “one and done” timepiece by many — and for good reason. The iconic watchmaker’s Datejust, Submariner, Daytona, and other styles are timeless, contemporary heirlooms, often passed ...

In the beginning, there was the Oyster. Before the diver, before the pilot's watch, before the dress watch as we understand it today, there was a revolutionary idea and a founder who believed that a ...

The watch industry and luxury aficionados are in Geneva on Tuesday for the debut of Rolex’s new 2026 product lineup. With no new offerings — just updated styling and materials — many were left ...

The term “Jubilee” tends to refer to a bracelet. An icon since the mid-1940s, when Rolex introduced it on the Datejust as part of the brand’s 40th anniversary, the Jubilee features both brushed and ...

No other name in watchmaking carries the clout of Rolex. It’s not just the logo; it’s the consistency, the legibility, the calm refusal to follow trends. Over the years, a handful of models have stood ...

To celebrate the centenary of one of the most important inventions in modern watchmaking, Rolex is marking 100 years of the ...

Forbes contributors publish independent expert analyses and insights. Literary tracker of timepieces and luxury goods. This voice experience is generated by AI. Learn more. This voice experience is ...