When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out ...

Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on - which is a first.

A discrepancy has emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: The ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Google added first-party audience exclusions to Performance Max, giving advertisers more control over customer acquisition strategies. New reporting includes budget projections, expanded audience ...

While initially criticized as a black box, Performance Max has evolved into a fairly critical campaign type. With each passing quarter, Google has introduced more functionality and visibility.