In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...
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How your product packaging can win buyers’ hearts
The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...
CHARLOTTE, N.C.--(BUSINESS WIRE)--Sealed Air (NYSE: SEE) today announced the introduction of prismiq ™ - a digital packaging brand with a portfolio of solutions for design services, digital printing ...
PepsiCo brand Doritos has rolled out new packaging and an update to its identity as aims to create a ‘global harmonisation’ across the brand. The design of the branding and packaging was overseen by ...
Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...
To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...
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