I’ve run a digital marketing agency since 1999 but it was only in 2015 that we passed $1M in annual revenue, a goal I’ve worked toward for over 15 years. For most of those 15 years my agency’s ...

Aside from that old story about people wanting horse carriages instead of cars, the move-fast-and-break-things motto is probably the biggest cliché among tech startups. However, in the past years, ...

There is no question that artificial intelligence is a game changer: It is plain to see the impacts AI has already had across business and personal life. And from time and financial savings to leaps ...

Dominique Winter is an expert in experience-oriented product development and supports organizations in developing exciting products. He complements his practical experience in digital and non-digital ...

Not all metrics are good metrics. Merely because a brand is well "liked" on Facebook, or has many followers on Twitter, does not mean it is successfully being marketed. And collecting a fishbowl full ...

Planview®, the leading platform that equips organizations to act decisively and close the gap between strategic intent and outcomes, announces the release of Dr. Mik Kersten’s latest book, Output to ...

I got a wakeup call from reading "You Need to Manage Digital Projects for Outcomes, Not Outputs," a Harvard Business Review article by Jeff Gothelf and Josh Seiden. The headline says it all. How many ...

It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows? The real purpose and benefit of SEO isn’t just increasing pageviews ...