Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company ...

The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars ...

Once a leader in advertising data, Oracle announced in June 2024 that its advertising division, Oracle Advertising, would close. The decision marks the end of Oracle Data Cloud (ODC), which included ...

MrBeast, whose real name is Jimmy Donaldson, is teaming up with the software company to produce its Super Bowl ad. Oracle—which exited the advertising business with a one-sentence declaration by CEO ...

Oracle has announced that it is acquiring ad measurement firm Moat for an undisclosed amount as part of its push into the media and marketing sectors. Founded in 2010, Moat allows advertisers and ...