Note: See Laura in person at the MarketingProfs B2B Forum, Driving Sales: What's New + What Works. Catch Laura's session on "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century.
Setting the right price for your products or services can be a challenge. If you charge too much, you risk losing potential customers; if you charge too little, you don't make enough profit to keep ...
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