Chase is launching a new ad network that should cause the incumbents to worry—whether other networks or ad platforms. The first-party data here is good as gold. (Photo by Spencer Platt/Getty Images) ...

'AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering. By Alex Weprin Senior Editor AMC Networks says that it is launching a ...

U.S. cable network advertising should fall 4.9% in 2023 and dip below $20B by 2027, the lowest level since 2007 When you purchase through links on our site, we may earn an affiliate commission. Here’s ...